How much do you trust an online review?
What makes you decide on a restaurant or shopping destination?
The most important and valuable factor that decides a business’s fame is customer
satisfaction and the feedback they provide. Years ago, mouth publicity was one of the
strongest responses that determined the growth and success of a business. Now its google reviews.
Have you ever given a Google review?
The stars decide the customer satisfaction and commercial achievement.
People search, compare, and decide.
What is a Google Review?
Google reviews are customer ratings and written responses left on Google about the service, quality, amenities, and experiences they had. The review appears on your Google Business Profile. Anyone can see the ratings and reviews when they search for your profile.
Why Google Reviews are Important?
The Google reviews strategy is simple: more reviews mean more trust → more trust
means more customers → more customers mean a successful business.
● Builds trust with new customers
● Improved local SEO ranking
● Influences customer decisions
● Free but powerful marketing strategy
● More visibility on Google Maps
Understanding the Role of NFC Technology
An NFC review card is a physical card that employs NFC technology. NFC means Near
Field Communication, which uses a wireless technology. One tap opens the business profile.
Examples of NFC in daily life:
● Tap-to-pay with phone or card
● Hotel key cards
● Bus and train transit cards
● Product tags reading
When was the last time you used an NFC technology?
NFC chips store information. Tap a device on the chip, and the information opens.
No app, no scanning, and no mess.
What is an NFC Review Card?
In the NFC review card, the chip is programmed with the Google Review Link. When a
customer taps their phone on it, your Google Review page opens immediately.
The process is simple:
➔ Customer experiences the service
➔ The service provider hands them the NFC card
➔ Customer taps their phone on it
➔ Google Review page opens
➔ Customer leaves the comment
How simple and convenient it is. One tap, one card, more reviews.
The best advantage of NFC is that it happens on the spot.
What is the Tapwise Review Card?
The Tapwise review card is a ready-to-use NFC review product. It is designed for
businesses that focus on fast and simple Google reviews. Tapwise cards come pre-
programmed and are easy to set up.
Tapwise review card works with all new smartphones. Its benefits include:
● No app installation
● No battery requirement
● Reprogramming options
● Durable and professional
● Increased customer impression
● Affordable one-time purchase
Your Google Review Strategy: A Step-by-Step Plan with NFC
A Google review strategy is simple and consistent.
Have a look at the steps involved.
Step 1: A complete and Professional Google Business Profile.
Before providing the Google review link, complete your business profile. Provide all the
necessary information regarding your business and add photos and videos to invite more
customer attention.
Step 2: Google Review Link
Go to your business profile and copy your review link.
Step 3: Program Your NFC Card
It is easier and better to use a pre-programmed Tapwise review card. Paste your Google
review link. Try with two or three phones. All done.
Step 4: Team Training
Teach your staff about the card. Train them to use it after every service.
Step 5: Find the Right Place
Place the NFC cards at an attention-getting spot like checkout counters, reception desk, or
business card, etc.
Step 6: Review Follow-up
Replying to reviews shows your care and attention to customer satisfaction. Respond to
positive and negative comments as well in a good manner. It is one of the best Google
review strategies.
Step 7: Track Your Reviews
A weekly tracking of Google reviews helps the business to make improvements.